Research Methodologies
Strategic Resources believes that marketing research assists strategic and marketing decision making. It is about asking the right questions to the right target audiences. If this is done, then client management teams will get “right answers to assist in making better and more informed decisions”.
Research methodologies are “tools” to assist getting the right answers. At Strategic Resources, a variety of research methodologies are used to assist our clients in making better and more informed decisions. Methodology tools include, but are by-no-means limited to, the following type of research methodologies…
Qualitative Research
1) Strategic Resources uses a full range of formats when conducting qualatative research. Those groups includes:
oFocus Group Interview sessions
o Mini-Group Sessions
o Triads
o Dyads
o One-on-One Sessions
2) Larry Solomon is the lead moderator and is well versed in…
o Laddering
o Ethnographic Research
o Scripting
o And, other techniques projective techniques.
3) Strategic Resources recruits the right respondents for clients and
conducts interviews throughout the country at highly professional focus
group facilities.
4) Strategic Resources provides “turn-key” qualitative research…
o recruiting right respondents,
o conducting effective interviewing and
o effective reporting of study results
Custom Quantitative Research
· Brand Equity
· Concept Testing
· Discrete Choice
· Need/Gap Research
· Packaging Testing
· Product Research
· Purchase Decision
· Pricing and Value Research
· Segmentation Research
Please email or call Larry Solomon and he will provide you with the requested methodologies. 859-817-0301 (office) or 859-619-7196 (cell).