Areas of Expertise

For over 23 years, Larry Solomon worked in the automotive aftermarket when running lubricant marketing research for Valvoline, Inc.  Larry has written numerous industry papers and articles since 1987.  His most recent National Petrochemical and Refiners Association (NPRA) papers and articles written for Lubes & Greases in 2007 are provided in the papers and article section.  These papers and articles have made Larry an expert in the Automotive Aftermarket.

In the October 2007 issue of National Oil & Lube News (NOLN), Larry Solomon was interviewed by Garrett McKinnon, NOLN Editor and Staff Writer.  The title of Mr. McKinnon’s article was “A Formula For Success, Expert Discusses Future Of Motor Oil Market”.  (Please click here for a copy of the full article.) 

In addition to being an expert in the Automotive Aftermarket, Larry Solomon also worked at Procter & Gamble and Kimberly-Clark in their Marketing Insights Departments.  Experience for these two companies include…

o         Feminine Protection Products.
o         Pharmaceutical Products.
o         Paper Products.
o         Soap Products.

This previous experience in consumer goods product marketing research helps Strategic Resources to be able to help you in these product areas.